Brief
A 30-minute call to understand the business, the audience, and what the mark needs to do for you.
Brand
Logo Design.
A considered mark you can put on a business card, a billboard, and an app icon — and have it still feel like the same company.
3 concepts, 2 rounds of refinement, full delivery in vector + brand-ready exports.
What you get.
Every deliverable below is included in the scoped engagement — no upsell at handoff.
3 logo conceptsThree distinct directions, each rooted in a different positioning hypothesis — not three colour variants of the same idea.
2 rounds of refinementPick a direction, then iterate twice on type, weight, spacing, and edges until the mark holds up at every size.
Full vector filesAI, EPS, SVG, and PDF master files — production-ready for print, web, app, and merchandise vendors.
Brand-ready exportsPNG, JPG, and WebP exports at standard web and social sizes; favicon and app-icon variants included.
Light + dark variantsPrimary, monochrome, and reversed lockups so the mark works on cream, ink, and brand-colour surfaces.
Usage notesA one-page summary of clear-space rules, minimum sizes, and common misuses so anyone on your team can apply it correctly.
How it works.
The same four-step flow we use across every engagement, scoped to this gig.
Concepts
Three distinct directions delivered as a single PDF with the reasoning behind each.
Refine
Pick a direction. We iterate on type and form across two structured rounds.
Deliver
Final files, exports, and usage notes — handed off as a single zip with a written walkthrough.
Tools we use.
The stack we default to for logo design work. Always open to fitting yours.
Figma
Illustrator
Glyphs
Vector
Why work with us on this.
Three reasons clients pick Hepha Works for logo design.
Senior practitioners only
The person who scopes the work is the person who delivers it. No invisible subcontractors, no junior handoffs.
Written scope, fixed price
You see a written scope and a number before any work starts. No timesheet surprises, no scope-creep arguments.
Honest read on outcomes
We won't say it'll work if we don't think it will. If the gig isn't right for your situation, we'll tell you that on the call.
Frequently asked.
The questions we get most before kicking off logo design engagements.
Do I own the logo after delivery?
Yes. On final payment, full IP transfers to you. We retain the right to show the work in our portfolio unless the engagement is under NDA.
What if I don't like any of the 3 concepts?
It happens — rarely. If none of the three resonate, we run a second round of three at no extra cost, with a tighter brief.
Can you match a reference logo?
We won't copy another mark, but we can absolutely match a direction or feeling — e.g. "closer to Stripe than to Mailchimp."
Do you do animated logos?
Animation is a separate gig. We can include a simple intro/outro animation on request — quoted per scope.
Will my logo work as an app icon?
Yes — we test every direction at 16×16, 32×32, and 1024×1024 to make sure it holds up as both favicon and app icon.
Related engagements.
Other gigs that pair well with Logo Design.
Ready to start?
Send a brief and we'll come back with a written scope and a number within 1–2 business days.