Discovery
A 60-minute call to understand the business, the audience, and the brand's role.
Brand
Brand Identity Starter.
A complete visual system so the next person who joins your team — designer, marketer, or contractor — knows exactly how to make things on-brand.
Logo + type + colour + 20-page brand guidelines.
What you get.
Every deliverable below is included in the scoped engagement — no upsell at handoff.
Logo systemPrimary, secondary, and mark-only lockups with full vector delivery and a complete export set.
Type systemDisplay, body, and mono typeface choices with weights, sizes, and a working scale.
Colour systemPrimary, secondary, and neutral palettes with hex, RGB, CMYK, and Pantone references.
Visual elementsIconography style, photo direction, and graphic motifs that tie the system together.
20-page guidelinesA PDF brand book covering usage, do-and-don't, voice, and applied examples — written for the next person who joins the team.
Application examplesMockups across business cards, social, web header, app icon, and merch so the system is grounded in real use.
How it works.
The same four-step flow we use across every engagement, scoped to this gig.
Direction
Two distinct visual directions delivered as a single document for review.
System
We build out the chosen direction into a full system over a week.
Document
Guidelines, exports, and source files delivered as a single handoff package.
Tools we use.
The stack we default to for brand identity design work. Always open to fitting yours.
Figma
Illustrator
InDesign
Adobe Fonts
Why work with us on this.
Three reasons clients pick Hepha Works for brand identity design.
Senior practitioners only
The person who scopes the work is the person who delivers it. No invisible subcontractors, no junior handoffs.
Written scope, fixed price
You see a written scope and a number before any work starts. No timesheet surprises, no scope-creep arguments.
Honest read on outcomes
We won't say it'll work if we don't think it will. If the gig isn't right for your situation, we'll tell you that on the call.
Frequently asked.
The questions we get most before kicking off brand identity design engagements.
Can this replace an existing brand?
Yes — rebrands are common in this engagement. We'll audit what's worth keeping before proposing changes.
Do I need to brief in a creative direction?
No. The discovery call surfaces enough for us to propose direction. References are welcome but not required.
Can you also build the website with this?
Yes — see the Landing Page or Multi-page Website gigs. The brand system feeds directly into either.
What does "on-brand" mean in 6 months?
The guidelines document is the answer. It's written so a new designer or marketer can produce on-brand work without us in the loop.
Do you support trademark filing?
We can recommend trademark attorneys but don't file directly. We'll flag any visual conflict we notice during research.
Related engagements.
Other gigs that pair well with Brand Identity Starter.
Ready to start?
Send a brief and we'll come back with a written scope and a number within 1–2 business days.